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EXPONENTIAL GROWTH IN THE FIVE YEARS OF TUSCANY ENDURANCE LIFESTYLE WAITING FOR THE LONGINES FEI WORLD ENDURANCE CHAMPIONSHIP 2020 ::: 08.11.2019
EXPONENTIAL GROWTH IN THE FIVE YEARS OF TUSCANY ENDURANCE LIFESTYLE WAITING FOR THE LONGINES FEI WORLD ENDURANCE CHAMPIONSHIP 2020
SAN ROSSORE (PISA) - Being able to count on growth rates of up to three figures is much more than an added value for Toscana Endurance Lifestyle, the event that its fifth edition took place in San Rossore last September. To prove it there are the big numbers of the 2019 edition, which certify a further step forward both with respect to the previous year, and to the data with which the staff led by Gianluca Laliscia had filed in 2015 the first Toscana Endurance Lifestyle. A progressive growth, achieved since the beginning with the aim of creating a project destined to culminate next year with the Longines FEI World Endurance Championship 2020.

The final balance of Toscana Endurance Lifestyle 2019 has been defined in these days and from an analysis of it emerges data of great interest, above all for what concerns the two parameters of reference, able to let understand the relevance of an event that, originating from the endurance and the fascination of the company experienced by men and horses, it manages to be an authentic container of opportunities on the economic level and in terms of promotion of the territory. Toscana Endurance Lifestyle 2019 is therefore in the archives having produced 14.5 million worth of the event and generated 24,979 overnight stays in hotels in Pisa and its province. 

Important numbers, made even more noteworthy if compared to both the previous edition and the budget with which, in 2015, the first edition ended. Toscana Endurance Lifestyle 2018 had recorded 13.2 million worth of the event and 22,530 hotel presences, while Toscana Endurance Lifestyle 2015 closed with 7.4 million of event value and 8.340 overnight stays. Reasoning in percentage terms, the value of the event grew by 9.8% from 2018 to 2019 and by 95.9% over a five-year period. In terms of hotel attendance, the increase was 10.87% from 2018 to 2019 and even by 199.5% from 2015 to 2019.

It is on this basis that the organization of Toscana Endurance Lifestyle 2020 will be based, to which sistemaeventi.it is working since the following week the conclusion of the edition staged this year from 16 to 20 September. "The budget of Toscana Endurance Lifestyle 2019 - comments Gianluca Laliscia, ceo & chairman of sistemaeventi.it - ​​is evidently positive and once again bears witness to the goodness of the project that we have been able to develop for five years now. more ambitious as far as the synergies that we have been able to develop with sports bodies, institutions and organizations are concerned.The success of Toscana Endurance Lifestyle and the events proposed in these five years at the San Rossore racetrack is in fact the result of a common work in which identify the Tuscany Region, Tuscany tourism promotion, Pisa Municipality, Pisa Chamber of Commerce, Migliarino San Rossore Massaciuccoli Park Authority, Alfea, Dubai Equestrian Club, Italian National Olympic Committee, Italian Equestrian Sports Federation and International Equestrian Federation. to them and to the motivations that they transfer to us that we hope to propose, from 3 to 6 September 2 020, a memorable edition of the Longines FEI World Endurance Championship".
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