Toscana Endurance Lifestyle 2019 aims to enhance the territory in several ways: not only in the sports sector, but also in that of culture, in those of nature and landscape, and finally in that of the gastronomic tradition. 

Promoting the Tuscany region and all its excellences is the predominant objective of this unique event.

The specific focus on SPORT, TOURISM & NETWORKING responds to a logic of territorial promotion mainly dedicated to the United Arab Emirates target and aims to increase, consolidate and give prestige to the Tuscan concept, a multifaceted universe of values, products and services with the potential to generate a constant flow of tourism, starting from the Sports one. Starting from the 2020, Dubai will have the eyes of the world on its back, connecting all the world around himself, because of EXPO 2020, an initiative that will be based on three strands: opportunities, sustainability and mobility.

The promotion of the varied tourist offer of the Tuscany region will be central in the realization of the event format that can today count on an extraordinary success of the previous editions and above all on the choice of Pisa San Rossore as the future headquarters of the most important and prestigious Endurance Championships at International level.