The special MF dedicated to the Gulf, with an interesting interview to the CEO of sistemaeventi.it Gianluca Laliscia, explores the potential of the now-proven format event Endurance Lifestyle in terms of internationalization.

It's clear, in fact, as the most significant event for cultural and political relations between Italy and the UAE constitutes today, after nearly 10 years after its birth, a sort of system of promotion of Made in Italy.

Based on the consolidation of international relations at a high level, starting with the Royal Family Al Maktoum but also with a number of institutions and organizations of the highest level, all editions of Endurance Lifestyle have been able to generate synergies, as well as collaborations, partnership and joint ventures, business projects and trade relations between Italian and UAE ... all in a soft business environment that allowed then to combine leisure sports to real opportunities for Italian companies especially.

"With Endurance Lifestyle - says Gianluca Laliscia - people and institutions have met and continue to do so by sharing unity of purpose with seriousness and commitment, along with evaluating new opportunities for economic growth and iprenditoriale. With friends in Dubai and Sheikh Mohammed our common desire and ambition are to create oppportuniies for the territories and their economies".

This natural vocation of Endurance Lifestyle on internationalization will be enhanced thanks to the activity carried out during the whole year from sistemaeventi.it which introduced among its services, also those related to the advisory on internationalization in UAE. Services are turned to all the Italian companies that want to operate in this market, and carried out by expert consultants with deep knowledge of the UAE area.