Toscana Endurance Lifestyle 2017 intends to respond to a territorial promotion logic in the broad sense that, directed primarily to target the UAE aims to increase, consolidate and promote the brand awareness of the "concept" Tuscany as universe of values, products, services and interconnected capacities able generate diversified forms of tourism. First of all, the Sports Tourism that recently generated interesting development opportunities.

Since the success had in 2015 and 2016, these opportunities will be even more emphasized and extended both with the 2016 edition of the event both with the editions of the next few years that will make Tuscany one of the major Italian sporting destinations and San Rossore one of the capital of endurance in the world, given the assignment of important European and World championships both for 2018, 2019 and 2020. From sport, the two events of Toscana Endurance Lifestyle 2017 will aim at promoting the Tuscan destination directly and indirectly by touching all the components of a touristic offer varied, rich and complex.